Chic-fil-a not only has one of the best advertising campaigns, but its business model and way of conducting business is perhaps one of the best ever seen, and not just in fast food franchises.
I've mentioned it before, and I'll continue to tell you, but, my mentor Griffin Farley says, "Don’t plan for the ones you reach, plan for the ones they reach." Chic-fil-a has built a great brand for themselves through their mascots, the cows, but they didn't stop there.
You'll understand what I am talking about if you've ever been to the drive-through at Chic-fil-a during lunch time on a Tuesday. The line literally reaches the road and looks like it could take at least 30 minutes to get through. But don't fret! Chic-fil-a has hired a great bunch of people (respectful, helpful, and very efficient) to stand outside and take your order so that when you reach the drive-through window, your order is ready and all you need is to pay.
Many fast food enterprises should take note (McDonalds, anyone?). You can produce the best advertising campaigns and contests to entice people to purchase your products, but if the customers who are purchasing from you are not happy with your service, our social mediums give them the opportunity to speak their minds - to millions.
Brand advocates are priceless and Chic-fil-a has realized that - and have not stopped producing the best service even once they reached the top.
So, hats off to you Chic-fil-a, for understanding what the people want (chicken!) and giving us the best service while doing so.