First, let me start by saying, I'm not a feminist, simply a realist, and the one commercial (or commercials) that I CANNOT stand is the Godaddy.com commercials.
The advertisers are targeting the right audience (men) by portraying "pretty" girls as Go Daddy girls, but, other than that, it's a failed attempt at anything other than interesting guys in, wait, I keep forgetting, oh yes, DOMAIN NAMES AND WEB SITES?
Correct me if I'm wrong, but don't commercials typically need to advertise the product they are selling? It took me two or three commercials before I even found out what Go Daddy sold. And honestly, I'm surprised no one has mentioned these commercials as being as obscene as say, Paris Hilton eating a burger (at least they have the product in the ad)?!
Go Daddy, may I suggest writing and producing a smart commercial? It may get you further than you think.
Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts
Monday, September 14, 2009
Saturday, August 8, 2009
Mike's Hard Lemonade Marketing to Wrong Audience
Mike's Hard Lemonade has recently come out with a series of commercials marketing their adult beverage, however, they may be targeting the wrong demographic. Many of their commercials feature men ages 25 to 30 who, judging from the commercials, are manly bachelors trying to decipher how to advertise the drink (my personal favorite is when they bring in a sommelier to evaluate the flavors).
The one thing they failed to look at was what they were selling. Mike's Lemonade primarily sells to women because of the fruity nature of the drink. If they had targeted these commercials towards women aged 25 to 30, I believe they'd have a better chance of increasing sales and consumption.
I understand that perhaps they realize they are missing a large portion of the male population and would like to decrease that gap, but, maybe it's a better idea to focus on the audience who is intersted in your product instead of one that may be almost impossible to entice.
The one thing they failed to look at was what they were selling. Mike's Lemonade primarily sells to women because of the fruity nature of the drink. If they had targeted these commercials towards women aged 25 to 30, I believe they'd have a better chance of increasing sales and consumption.
I understand that perhaps they realize they are missing a large portion of the male population and would like to decrease that gap, but, maybe it's a better idea to focus on the audience who is intersted in your product instead of one that may be almost impossible to entice.
Labels:
advertising,
audience,
commercials,
Mike's Hard Lemonade
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