AdAge wrote yesterday that Subway has now become the cost measurement for all food specials in restaurants. The $5 footlong promotion managed to capture an incredible amount of sales in the past year, making other restaurants scramble to match the $5 price point. Since then Dominos, Pizza Hut, Quiznos, Kraft have all created sandwiches or dishes at $5 or under. Although competition is getting nasty, Subway was right on the money when they started this campaign.
Take a look at Advertising Age's article.
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